Amazon dominates 30% of UK ecommerce market in 2019

Amazon increased its ecommerce market share in the UK from 28.8% in 2018 to 30.1% in 2019, according to the latest report from global ecommerce insights firm Edge by Ascential.

The report reveals that Amazon dominates UK ecommerce (30.1%), accounting for $30bn in sales in 2019. The next biggest player is eBay, which takes a 9.8% share of the online market, followed by Sainsbury’s (4.6%), Tesco (4.5%), Walmart/Asda (3.9%), and John Lewis (3.6%).

The UK is the world’s third largest ecommerce market behind China and the US, accounting for $101bn in 2019. Moreover, Edge by Ascential analysts predict that ecommerce’s share of chain retail will continue to rapidly increase in the UK, expanding from 21% in 2019 to 26% in 2024.

To read more, click here.