Chanel planning to roll out its Farfetch Augmented Retail Experience project in new stores

Following the success of its Store of the Future fitting room, Chanel are looking to expand it into three more stores for Q1/Q2 of 2020. The state-of-the-art high tech dressing room was created for Chanel by Farfetch and designed to create a seamless meeting of high-tech journey, boutique visit and personal shopper.

“This was a very big moment for Farfetch, as Chanel is an amazing brand with which to work. We have similar visions. Making seamless technology to enhance the customer journey, and harnessing the power of the fashion advisors,” said Sandrine Deveaux, head of Farfetch’s retail innovation business unit, Store of the Future. 

The project offers all eight Chanel collections, except haute couture, and includes two ready-to-wear seasons; two pre-colls; Métiers d’Art; Cruise; Coco Beach and Coco Neige, for skiing and après-ski and allowing customers to mix ideas from multiple shows and seasons. Fashion Advisors are also able to have direct access to Chanel’s stock, so know whether any item is available that day.

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