Designer Goods Resale Platform TheRealReal Is Going Public

TheRealReal, the luxury consignment platform, on Friday filed for a $100 million IPO. The eight-year-old San Francisco company plans to trade on the Nasdaq under the ticker symbol “REAL.”

Julie Wainwright, former CEO of Reel.com and Pets.com, founded TheRealReal in 2011. It started out as an online marketplace to help facilitate transactions for buyers and sellers of luxury goods. Over time, it expanded into brick and mortar locations as well. The company prides itself on making sure all items sold via its platform and/or stories are “authentic,” or real, hence its name.

Over time, TheRealReal has raised a known total of $288 million, according to its Crunchbase profile. Its last funding round was a $115 million Series G raised in July 2018. Backers include Great Hill Partners, Canaan Partners, PWP Growth Equity, InterWest Partners, Greycroft, E.ventures and Greenspring Associates.

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