Farfetch appoints Browns CEO Holli Rogers as first-ever chief fashion officer

Farfetch, the luxury online retailer, has appointed Browns CEO Holli Rogers to the newly-created position of chief fashion officer. She was promoted to the role with immediate effect and will still continue as CEO of Browns. 

Farfetch bought Browns, the iconic luxury fashion retailer on London’s South Molton Street, about four years ago and is now seeking to expand into bricks-and-mortar retail.

At Browns, Holli Rogers has been credited with opening their first new store in 20 years, which is located in Shoreditch, London.

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