Global fashion e-shoppers now 'spend more on mobile than desktop'

The key channel for online fashion shoppers globally has switched from traditional laptop and desktop computers to mobile phones, according to new report The State of Fashion eCommerce in 2019.

The report also stressed that mobile is more than just a convenient and alternative channel to desktop, it’s one where consumer behaviour is different.

When shopping on their mobile consumers spend less time in a site and so retailers need to makes sure their mobile experiences enable their customers to get in and out quickly while also achieving their goals.

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