Gucci, Louis Vuitton, Chanel: Luxury sees most brand value growth in 2019

Digital brands remain top of mind for consumers, but its the luxury sector that saw the most growth in 2019, according to the latest Interbrand ranking of the Best Global Brands, released on Thursday. 

According to the Interbrand report, Apple, Google and Amazon retained their hold on the top three rankings. Facebook, however, which first entered the Best Global Brands report in 2012, dropped five places from #9 in 2018 to #14 this year.

 
Other tech names that dominated the top 10 include Microsoft at #4, as well as Samsung at #6, while other long-standing favourites were also able to hold their positions - Coca-Cola (#5), Toyota (#7), Mercedes-Benz (#8), McDonald’s (#9) and Disney (#10) – as top brands. 

Still, the power of luxury should not be underestimated, as this sector saw the highest average brand value change against last year’s figures, recording an 11 percent growth rate.

 
Top performers include Gucci, which ranked #33, jumping 23 percent compared to last year, with a valuation of USD $15,949 million.  

 
Louis Vuitton was equally in the top 25 at #17, before Chanel, which took home the #22 spot. 

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