Herbal Essences links with Kew Gardens to boost plant species survival
As ‘authentic’ link-ups with bodies focused on conservation projects become more and more popular, Procter & Gamble has forged a partnership with London's Royal Botanic Gardens, Kew.
The consumer products giant has linked with Kew via the global Herbal Essences brand and said this week that the partnership between the two is designed to “help save 20 endangered US plant species from extinction in 2020”.
P&G added that some plants are becoming extinct faster than animal species are but that they get less attention. The plants under threat that the new partnership wants to save include the Venus Fly Trap, Blue Ridge Huckleberry and Douglas Clover. Kew’s Millennium Seed Bank is working with partners like the Center for Plant Conservation in Escondido, California, to help conserve seeds from these species.
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