Iconix acquires streetwear brand Hoodrich

The brand management company has formed a partnership with Hoodrich’s founder Jay Williams, who will retain an ownership interest. Global brand licensing and design company Batra Group will assume business operations and JD Sports will stand as a global retail partner. 

Founded in 2014, Hoodrich has worked with Footasylum and JD Sports, and in 2022 with Netflix’s Top Boy. The lifestyle and streetwear brand is already sold in more than 1,000 retail outlets in 24 countries. Under the partnership, headquarters will remain in Birmingham and Watford. 

Bob Galvin, CEO at Iconix International, said: “The brand is extremely well positioned to capitalise on the growing demand for lifestyle streetwear with an authentic brand story. We are committed to bringing this high-quality brand to an even bigger global audience.” 

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