Nike stretches into Lululemon's space with 1st yoga line

Nike, the major sports retailer, is set to offer its first yoga-tailored sportswear line later this month. Although they have previously offered yoga-related products, this is their first true foray into the area. 

Unlike Lululemon, which already dominates this niche area of sports fashion, Nike is taking an entirely different approach. They are highlighting yoga as a supplement to other workouts and thereby emphasising how it can help professional athletes from different sports compete better in their respective areas, and simultaneously focusing on men and women's attire. 

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