Notonthehighstreet revenue is flat but H2 improves and loss narrows

E-tailer Notonthehighstreet said Friday that a more targeted approach to marketing started to pay off in the year to the end of March. The company managed to increase its active customers to 2.6 million and said that its performance improved in the second half with operating profits up.
 

While total sales came in just short of the previous year's £35.2 million, as the business focused on customers with greater long-term value, this resulted in revenue growth in the second half.

Operating profits (EBITDA) almost doubled, from £1.7 million to £3.1 milion, benefitting from that more targeted marketing strategy.

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