QVC launches mobile app with shoppable video, unveils new logo

QVC, the shopping channel, has announced that is launching a new and updating its logo. 

Q Anytime is an app available on the iPhone. It is intended to complement the company's flagship app with a feed of shoppable videos, which are presented on demand in 5 to 8-minute segments. Customers can tap on a video to buy a product or get more details. Customers can also customise their feed by category or build a playlist by liking specific videos.

Their new logo conveys QVC's evolving character, as it features a square representing the many screens through which customers connect with QVC, as well as a re-imagined Q in a sleek, mobile-friendly format. 

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