Shop Direct becomes employability partner of University of Liverpool

Shop Direct has announced a partnership with the University of Liverpool to develop tech and data talent.

The British fashion group said it will develop a joint programme of activity for students across STEM (science, technology, engineering and mathematics) other business-related subjects such as marketing and finance.

With three e-commerce sites and annual sales of £2 billion, Shop Direct is the UK’s largest pureplay digital retailer. 

Leading initiatives have included the creation of a customer closeness team, which deals directly with customer queries to identify improvement opportunities. In the year ended 30 June, this innovation helped increase first contact resolution rate to 70% from 49%.

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