SimplyCook dishes up £4.5M Series A for its subscription-based flavourings and recipe service

SimplyCook, a recipe kit service, has managed to reach £4.5 million in Series A funding. The round was led by Octopus Investments.

The company differentiates from its competitors, such as Mindful Chef and HelloFresh, by not delivering all the ingredients needed to create the meal but only the key flavour components. This provides the subscription service provider with better margins whilst also allowing them to charge lower prices per delivery and endearing them to a broader market base.

The funding will be used by SimplyCook to invest in technology and sales & marketing, with the focus on driving continued growth across the UK as well as expanding into new markets abroad.

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