Young UK men top women for time spent shopping

It may come as a surprise to some, but Millennial men in the UK spend more time shopping for fashion than women do. That's according to a survey of 2,000 consumers by footwear retailer Deichmann.

The company said that millennial men take as many as 15 days to find the perfect clothes for a party, night out or special occasion. That compares to the 12 days that women spend. And it’s interesting that men also speak to their friends more for advice about fashion. The research showed that the young British men spent 63 minutes a month on average speaking to friends about fashion and what they’re planning to buy, while women spend 55 minutes doing the same.

And it goes further, with young British men also taking more time to look at blogs for fashion inspiration (58 minutes per month compared to 52 minutes for women) as well as watching fashion shows on TV (51 minutes compared to 45 minutes).

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