Adidas partners with International Space Station

Adidas is taking its footwear to space. The sportswear giant announced on Tuesday a multi-year partnership with the International Space Station that will allow the company to explore product innovation outside of Earth. 

The partnership is scheduled to begin with Adidas’ coveted Boost technology, marking the first time that any footwear innovation will be tested without the distraction of gravity. These tests outside of Earth’s gravitational pull are predicted to influence the performance and comfort of existing models and enhance innovation of new products.

Testing will begin as early as 2020. Adidas will send its signature Boost pellets and footwear to the ISS National Lab onboard a future SpaceX cargo mission where astronauts onboard the station will execute experiments to uncover if it is possible to produce Boost midsoles with regions of different particle sizes– something that scientists theorize could optimize footwear performance and comfort. 

To read more, click here.