AI coaching app Bloom launches in UK with £8m seed

London-based AI coaching app Bloom is launching in the UK and US after raising a $10m (£8m) seed investment.

Founded last year, the Bloom app merges insights of “industry leaders”, behavioural science, AI, psychometrics and check-ins to provide a personalised coaching experience.

Bloom says it has achieved more than “10,000 coaching moments” and is used by businesses including Manchester-based ecommerce company THG.

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