Amazon introduces own-brand groceries on its UK website

Disruption is happening everywhere! Retailers need to keep up with customer demands and expectations to keep their business running. Consequently, this has led to innovative solutions that no one thought possible just a few years ago. 

New technologies, increased consumer choice, and fiercer competition has fuelled a sharp rise in the density of urban supermarkets.

In the latest development, Amazon has started adding own-brand groceries to its UK website to make gains in the grocery sector. The customers can add hundreds of ‘By Amazon’ and ‘Our Selection’ products into their carts in the upcoming days. 

As per the report, Amazon is planning to promote the service through advertisement to attract more customers. The range spans fresh produce, ready meals, and other cupboard essentials. 

It’s worth mentioning that Amazon started offering free grocery delivery to Prime customers in Britain last summer to take on traditional grocery stores. 

The Amazon Fresh store in Ealing, West London is a ‘contactless’ shop available to anyone signed up on the Amazon app on their phone. Customers need to scan in a code on their phone to enter the shop. 

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