Asos launches shareable Pinterest-style boards

Asos has announced that customers can now share their boards with friends and family.

The feature, launched last year to help shoppers organise their Saved Items, has a new shareable functionality, available on the Asos app on iOS.

This means users can instantly share their boards through social platforms and messaging apps, allowing them to receive feedback from friends on their curated boards and share gift ideas and wishlists.


The Pinterest-style boards are there to help consumers organise their wishlists. With over 80,000 products and over 850 brands available on its website, Asos has a massive inventory which can sometimes make navigation a struggle.

Asos said about 6 million boards have been created since the feature was launched in October last year. Customers are creating approximately 420,000 new boards each month.

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