The Best Digital Marketing Stats We've Seen This Week
SaleCycle’s remarketing report has revealed that the global cart abandonment rate for Q3 2017 is 78.4%, which is a 1.5% increase on the previous quarter.
Fashion sites are doing the best job at converting visitors, with the lowest abandonment rate at 68.1%. In contrast, finance and travel brands generate the highest, with travel consumers typically abandoning bookings to continue their research and compare prices.
To read more stats, click here.