Boohoo now has higher market value than Asos

Boohoo has overtaken online fashion retail rival Asos in terms of overall stock market value. 

 

Asos, which has been around for longer, has a market capitalisation of £2.16 billion. Its shares change hands for around 2,574p each. Boohoo shares are currently trading at a cheaper 212.4p each, but there are more of them and they all add up to a company valued at £2.47 billion.

 

Boohoo's acquisition strategy has been a big help. The company bought PrettyLittleThing (which has been seeing a phenomenally fast growth rate), as well as Nasty Gal and MissPap.

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