Hurr opens rental pop-up in London's Selfridges

Hurr Collective, the UK-based peer-to-peer wardrobe rental platform, has taken a big step forward and has opened the first rental pop-up, which is being hosted by Selfridges.

The company, which won the London Luxury Think Tank Sustainable Startup award, opened its new pop-up concession on Monday in the Contemporary Studio on the third floor and will be there for six months.

It said the link-up “will introduce Selfridges shoppers to the growing world of fashion rental, a market that is expected to reach a value of $1.96bn by 2023”.

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