Instagram to integrate ads in Explore feed

Instagram, the photo sharing platform, has announced that it will be inserting ads into its Explore feed, the page which allows users to discover new content that could interest them. 

The Facebook subsidiary, which is currently on the lookout for new sources of revenue, reassured its more than 1 billion users that the new ads will be introduced "slowly and thoughtfully in the coming months."

Acquired by Facebook in 2012, Instagram began to feature advertising in 2013. Video ads were introduced two years later. 

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