Klarna launches new campaign in six UK cities

Klarna, a payments provider, continues its bid to increase its UK customer base with the launch of a major ad campaign in partnership with retail brands including Asos, JD and Superdry. With giant posters on London underground platforms, digital screens along tube escalators, and advertising on the sides of buses, the campaign aims to promote the company’s “smooth retail services”.

The Swedish company had over 12m transactions in the UK in the past year, and in August alone, more than 100,000 UK shoppers downloaded its app. The UK is a strong market for the business given the size of the online shopping market and the fast pace of the high street fashion industry.

Further capitalising on the UK fashion economy, Klarna is now partnering with retailers to offer its range of products in store as well as online. Major partners include Mothercare, Thomas Sabo and iSmash.

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