London-based flower subscription service Freddie’s Flowers gets $60M funding

Just last week, UKTN covered the £50m funding round of UK’s online florist Bloom & Wild and now another online subscription-based florist from London is in news for their latest investments. 

Freddie’s Flowers, the quite-famous flower subscription service that delivers bouquets anywhere in the UK, offering customers floral arrangements for £25 a pop has now got an investment of $60m from  The Craftory

Based in London and San Francisco, The Craftory is a $375M global investment house focused on cause-driven CPG (Consumer Packaged Goods) brands that positively impact the categories they serve, society, and the planet. 

“At Freddie’s Flowers, sustainability is a core focus of what we do” explains William Gee, Head of Sustainability at Freddie’s Flowers. “As a business, we strive to actively demonstrate climate leadership and account for our environmental impact. This has been shown both through our commitment to carbon neutrality, third-party verified by the Carbon Trust, and through our greenhouse gas emissions reduction targets via the Science-Based Targets initiative. 

As per the company press release, having seen a huge spike in sales during lockdown, Freddie’s Flowers has quickly grown to become the largest flower box subscription business in the UK. Launched in 2014, Freddie’s Flowers delivers beautiful selections of flowers each week to homes across the whole of mainland UK and Germany. The startups already has around 130,000 customers in the UK and nearly 25,000 in Germany.

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