Next to boost footfall with O2 concessions in its stores

Encouraging footfall is key to the success of physical stores these days and Next is aiming to boost its visitor traffic in select stores in a deal with O2.

It means Next shoppers will be able to buy a new smartphone or renew their O2 contract at the same time as they buy some clothes or homewares, or even as they pick up an order they’ve placed online.

The company has around 500 stores, but only two trial locations have the 650 sq ft O2 concessions in them so far (Warrington and Southampton), although two more (Swindon and Nottingham) will debut next month.

Deals such as this don’t only boost visitor traffic though. There’s the fee that concessionaires pay, of course, and they also help physical retailers make best use of the expensive space in their stores. 

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