Odore, London digital startup bags £595K to disrupt beauty marketing

Odore, a London-based beauty startup that works with global brands including L’Oréal, Guerlain, and Clive Christian recently bagged $830K (nearly £595K).

The investment round was led by SFC Capital along with participation from RLC Ventures. Odore aims to revolutionise how cosmetics and beauty businesses market their products to consumers. With the fund, the team eyes to expand their technology offering to cover a wider range of beauty marketing needs, thereby enabling clients to launch measurable and tailored digital marketing campaigns that can be run and measured through a centralised dashboard.

This is important at a time when more than half of the spend of $68 billion in the global Consumer Packaged Goods (CPG) industry’s digital marketing last year failed to see a positive return on investment (ROI).

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