Over half of young consumers use subscription boxes, beauty is key

Subscription boxes continue to win new fans in the UK and while food delivery is the most popular product category, beauty is in second place with the channel becoming an important one for beauty product sales, especially to young consumers.

Delivery specialist Whistl surveyed 1,000 consumers and found 53% have a food box subscription, with Graze the most popular service. But a hefty 31% of them also have a beauty subscription, and it’s perhaps no surprise that Birchbox is in the lead here, although Glossybox comes in fourth place and Dollar Shave Club is at number nine.


But fashion/clothing has made less of an impact in this channel, and scores only 8% to put it in joint eighth place.

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