UK-based health startup Feel raises £4.5M, wants to revamp nutritional supplement market

The nutritional supplement market is no small business as consumers spend upwards of £442 million every year on product purchases. The UK-based health company Feel aims to “clean up” this segment that is apparently rife with supplements offering shoddy quality, fillers and ineffective nutrients. The company has now raised £4.5 million in its latest funding round to further its goal. 

The latest funding round for Feel was led by Fuel Ventures and included TMT Investments, Sova VC, Richard Longhurst, LoveHoney.com founder, and Igor Ryabenkiy, founder and GP of Altair Capital.  

This funding round will enable Feel to expand its business across EMEA and target new verticals to serve pregnancy, kids, pets and cognition.  While the company’s CEO, Boris Hodakel, didn’t tell us exactly where they will offer their services next, he mentions it will be somewhere in mid-Europe, followed by other EU countries. 

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