UK Christmas season not so festive as spend will lag inflation says new study

With UK inflation running at around 2%, a study predicting just a 0.8% increase in Christmas spending this year is bad news for retailers. And it could be worse if a no-deal Brexit happens as the prediction would then be scaled back to 0.2%.

2018’s Christmas season had seen a weak rise that also undershot the inflation figure, but at 1.2%, it was much better than is being forecast for 2019’s not-so-festive season. 2017 had seen a 1.4% rise. 

Interestingly though, the research also showed that it’s not only the UK where consumer confidence is absent with Belgium, France, Germany, Italy, the Netherlands and Spain also seeing consumer confidence at 10-year lows.

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