Waitrose partners with Deliveroo for super fast grocery delivery

Waitrose has struck a deal to sell online groceries through Deliveroo, sparking fueling speculation over a possible tie-up with Amazon, which owns a major stake in the takeaway courier. The deal will give customers a fast-track service from its stores to their homes, with food that could be delivered within an hour depending on conditions. Deliveroo has teamed up with other supermarkets, including Aldi and M&S, in recent months to deliver groceries to customers’ homes.​

Amazon bought 16% of Deliveroo earlier this year in a contentious deal that has been tightly controlled by competitive watchdogs. The ecommerce giant is already fighting to expand its presence in British online food through its Fresh arm, which stocks Morrisons products. Last month, it became the first player to offer free shipping to customers using the Amazon Prime subscription service in what was seen as a turning point for the industry, and it is believed to plan to roll out 30 of its “Go” stores without payment.

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