Women’s perfume sales to hit over £550m in Christmas quarter

Growth in the UK women’s fragrance market is expected to accelerate in the last quarter of the year, with beauty consumers forecasted to spend nearly as much as they did for the whole rest of the year.

According to a new report, sales of women’s fragrances will reach more than £550 million for the first time in the period between October and December, as shoppers rush to the high street and online to find the best deals.

Sales of premium fragrance are up 4% on last Christmas and retailers are bracing for a strong festive period, said leading beauty retailer Escentual.com.

Britain’s favourite fragrance is Coco Mademoiselle. First launched in 2001, the oriental floral scent will make around £26.4 million this Christmas with about 390,720 bottles sold. 

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