News
Facebook opened its new London office on Monday with the promise of a further 800 jobs in the capital next year, underlining its commitment to Britain once it leaves the European Union.
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If you think you run a fashion business, you’re wrong. A technology business with a fashion focus? Sure. Anything else and you may as well wave the white flag, because the rules of the rag trade are changing. You’re either leading that change, or you’re a sitting duck ready to be picked off by a sharp-shooting tech juggernaut.
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In “The State of Influencer Marketing 2018,” a survey of 181 marketers released today by content marketing platform Linqia and made available to Marketing Dive, 86% of marketers reported using influencer marketing in 2017 — and, of those, 92% said it is an effective strategy.
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Artificial intelligence has already affected the marketing industry in significant ways, but marketers themselves will tell you that what we’ve seen so far is just the beginning.
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Today’s entrepreneurs have designed mobile-first adaptive technologies that more acutely meet our needs (e.g. brain training apps like Peak are used on the daily commute). These platforms are able respond to the speed of learning of an individual, and use AI to adjust the communication of information to match student need.
The latest technology uses adaptive learning techniques (similar to a GMAT test which changes its next question depending upon your answer to the previous). Babbel’s Vocabulary Trainer is a great example of this; words correctly answered come up less frequently in future revisions, and vice versa. This customised approach leads to better outcomes for students of all abilities.
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Amazon recently launched ‘Pet Profiles’ on the Amazon.com marketplace. Now you can add your family’s furry (and scaly) friends to your account, because pets are people too.
Upon signing up your first pet you’ll be given a one-time 20 percent discount on your next pet food order. There’s also member-only discounts on pet-related items for customers who have set up the new profiles.
Getting started is simple, navigate to Amazon.com and select “Pet Supplies” from the list of departments. Once there click on “Pet Profile” in the horizontal menu.
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N26, the European mobile banking service, today announced the launch of N26 Metal, the company’s premium Mastercard-affiliated credit card “tailored to the needs of digital customers” at TechCrunch Disrupt Berlin. N26 Black customers in Germany, France, Italy and Austria will be able to sign up for the new NFC-enabled card, which obviously features a metal core made from tungsten and that makes the card weigh a lot, starting December 14.
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Consumer confidence fell again in November, marking the 20th consecutive month of negative shopper sentiment.
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Last week, the exposure of allegedly one of the biggest bot networks ever to be discoveredunderlined the looming threat that ad fraud poses to the digital media sector.
Adform, the adtech outfit behind the revelation, claims the bot network – dubbed “Hyphbot” – was so sophisticated that it compromised up to 500,000 machines, and generated up to a 1.5 billion fake ad requests a day.
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Chris Enslin wants a sub-$1 sensor for the Internet of Things. For the right product, his company might be willing to purchase a few million of them — a year.
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