Kylie Jenner seals $600m deal with Coty to develop ‘global powerhouse’

Kylie Jenner has agreed to sell a 51% stake in her lucrative beauty business to Coty for $600 million as part of a long-term strategic partnership to further develop the firm into a global powerhouse brand.

Under the terms of the deal, Kylie Jenner will continue to lead all creative efforts in terms of product and communications initiatives and work together with Coty to set and lead the strategic direction of her brands, focusing on global expansion and entry into new beauty categories. 

Meanwhile, Coty will leverage its capabilities in R&D, manufacturing, distribution, commercial and go-to-market expertise to drive growth at the beauty business. It will also act as a licensee for skincare, fragrances, and nail products.

Jenner, who is widely regarded as the world’s youngest self-made billionaire, said the partnership will allow her beauty brands to reach even more fans around the world. 

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