AI grocery startup from London, Bother raises £4.4M in pre-Series A funding

Grocery shopping changed drastically in 2020. Several customers switched to online shopping with the lockdowns of the ongoing pandemic. While Amazon, and other big techs made the most of it, some local startups also thrived on the opportunity and with this new trend many new and upcoming ones are now looking to capture more of the industry. 

As far as the UK online grocery startups are concerned they seem to be unstoppable. Just last week, Dija bagged £14.4 million funding and already Weezy is making a lot of buzz for its 15 mins grocery delivery service.

£4.4M investor funding

Now another online grocery delivery startup from the capital — Bother has raised £4.4 million — as a pre-Series A round from early-stage investors of Uber, Just Eat and Not on the High Street. 

The household items delivery startup got support from  Sun Hung Kai & Co and Venrex Investment Management, the early investors of Uber, Just Eat and Not on the High Street.

So, what’s different about Bother?

Bother isn’t focused on getting groceries to customers quickly. Unlike Dija and Weezy, Bother aims to replenish household supplies before they run out, using AI dubbed as Bother Brain to ‘learn’ what a customer needs and when – Bother preempts the order and puts it in the customer’s basket so they just need to approve it. No subscriptions, no substitutions, just free next day delivery. 

Douglas Morton, Bother Founder & CEO comments: “There is no reason for dishwasher tablets to be delivered in a refrigerated van. It is neither convenient, cost-effective nor environmentally sustainable. With the rise of Deliveroo, recipe boxes and on-demand groceries, food can be delivered with increasing convenience, but bulky household items still lag behind, sold predominantly through the same channels they have been for 70 years – the supermarkets.

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